Collaboration with IamHER2 – Sorento Healthcare Communications

Sorento Healthcare Communications is one of India’s leading communications company focused on the domain of health and wellness. With over a decade’s experience in the field of healthcare communication, Sorento has been a frontrunner in developing patient centric initiatives for client brands.

With a leap of faith, they launched their first intiative IamHER2 on 13th October, 2014 on the Metastatic Breast Cancer day in Mumbai, India.

Despite having advanced drugs which promise long term survival, many young lives are lost even today to Metastatic Breast Cancer in our country. One of the key reasons is lack of awareness and access.

IamHER2 is the first of its kind initiative dedicated to saving HER2 positive breast cancer women, by creating awareness and more importantly helping patients them access affordable testing and treatment through a unique co-creation model. The support ecosystem includes expert oncologists, peer patients who have benefitted from treatment, testing laboratories, Pharma companies and counseling and nutrition service providers. Taking our collaboration ahead with Maina Foundation, we see the potential of building the service continuum from awareness to providing access through funding or sponsorship opportunities to needy patients.

Website for Sorento – http://www.sorentohealth.com

Website for IamHER2 – www.iamher2.com

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