The menace of breast cancer needs awareness, early detection and adequate treatment facilities. AIIMS Raebareli and MAINA team including pathologists, community specialists, surgeons, radiologists and oncologists, nursing staff have come together to educate the rural women by guiding through ASHA workers. Our strategy of 3Es: Empower through the tool of self-breast examination, Educate regarding early symptoms and treatment of breast cancer and Examine by examination of suspected cases by trained doctors. Awareness camps to train the health care workers (ASHAs, ANMs) via projecting videos, small group discussions and self-directed learning through pamphlets have been instrumental in recruiting and guiding patients and ensuring follow-up. In the first phase, a total of 80 health workers were trained.